China Glaze® and Ardell® Introduce Exclusive Collections Inspired
by
Paramount Pictures’ new 3D Film, “Cirque du Soleil™: Worlds Away”
LOS ANGELES (November 15, 2012)
– China Glaze® and Ardell® announced today their partnership
with Paramount Pictures to offer exclusive collections of nail polishes and
eyelashes inspired by the upcoming 3D film, “Cirque du Soleil: Worlds Away” in theaters December 21st.
From
the big top to the big screen, visionary filmmaker James Cameron and writer/director
Andrew Adamson invite you on an all new 3D adventure: “Cirque du Soleil: Worlds Away.” A
young couple who is separated must journey through the astonishing and
dreamlike worlds of Cirque du Soleil®
to find each other as audiences experience the immersive 3D technology that
will allow them to leap, soar, swim and dance with the performers.
The
new China Glaze® and Ardell® “Cirque du Soleil: Worlds Away” inspired nail polish
and eyelash collections will bring to life the wonderfully exotic artistry that
is presented throughout the film. The China
Glaze® nail polish collection combines rich crèmes, soft shimmers
and bold glitters to create 12 limited edition shades including:
·
Whirled Away –
Black and white collage glitter
·
It’s a Trap-eze
– White cream base with multi glitter
·
Escaping Reality –
Neon raspberry pink
·
Surreal Appeal –
Rich coral crème
·
Def Defying – Lime
green crème
·
Running in Circles
– Cilantro green shimmer
·
Hanging in the Balance
– Cerulean blue crème
·
Water You Waiting For
– Shimmering blue green purple
·
Creative Fantasy –
Grape neon
·
Bend Over Backwards
– Pepper red shimmer
·
Igniting Love – Hot
tamale red crème
·
Get Carried Away –
Multi-sized black and red collage glitter with black crème
Please note that the black & white glitter Whirled Away is not on the image above, the image that came with this press release isn't showing the polish as it should.
The
“Cirque du Soleil: Worlds
Away” inspired collection from Ardell®
consists of six attention-grabbing lash styles ranging from more natural styles
to feathers and jewel embellished lash strips:
·
Imagine
·
Inspire
·
Surreal
·
Fantasy
·
Mystical
·
Daring
Both
collections will be supported by a consumer and beauty trade marketing campaign
which includes a billboard in Times Square,
print ads, retail displays, a sweepstakes offer and social media efforts.
To
coincide with the 3D release of “Cirque
du Soleil: Worlds Away,” in theatres December 21, 2012, the China Glaze® and Ardell® film-inspired
collections will be available the first week of December 2012 at salons and
specialty beauty retailers nationwide, including Sally Beauty Supply and ULTA
stores. Individual nail polish shades will retail for $7; eyelash styles will
retail for $6.
China Glaze®
and Ardell® are divisions of
American International Industries.
About American International Industries
For
42 years, AII has been the leading manufacturer and worldwide distributor of
innovative, quality beauty and skin care products for men and women. Our
product lines include Andrea, Ardell, Body Drench, Bye Bye Blemish, Checi,
China Glaze, Clean + Easy, Clubman/Pinaud, Duo, European Secrets, EzFlow,
Fright Night, Gena, GiGi, Gypsy Lash, IBD, It’s So Easy, Jeris-Lustray,
LASH BeLONG, Nail Tek, No Tweeze/Micro Tweeze, 'N Rage, Poshe, Prolinc, RAW,
Seche, SuperNail, Surgi-Care, Waterworks, Winning Nails, Woltra, Woody’s,
and Youthair. For more information, visit our website: www.aiibeauty.com.
About Paramount Pictures Corporation
Paramount
Pictures Corporation (PPC), a global producer and distributor of filmed
entertainment, is a unit of Viacom (NASDAQ: VIA, VIAB), a leading content
company with prominent and respected film, television and digital entertainment
brands. Paramount
controls a collection of some of the most powerful brands in filmed
entertainment, including Paramount Pictures, Paramount Animation, Paramount
Vantage, Paramount Classics, Insurge Pictures, MTV Films, and Nickelodeon
Movies. PPC operations also include Paramount Famous Productions, Paramount Home
Media Distribution, Paramount Pictures International, Paramount Licensing Inc.,
and Paramount Studio Group.